Brand Enemy. dissatisfaction, work, emotionless, pretentiousness.
Intention as a brand. memorable, affordable, enjoyment, come back.
Lasting Impact. leaving your boring day-to-day life and enjoying the moment with your
friends and family.
One and Only. six flags own more theme parks and water parks combined than any
other amusement park companies in the world.
True and Inherent. no matter who you are, you’ll be able to enjoy our park because six
flags are here to give their visitors unadulterated fun.
Brand Archetype(s). the everyman. the jester.
Brand Personality. thrilling / reliable / risk-taker / amusing.
Brand Purpose. liberating people from everyday reality to be excited and thrilled.
Intention as a brand. memorable, affordable, enjoyment, come back.
Lasting Impact. leaving your boring day-to-day life and enjoying the moment with your
friends and family.
One and Only. six flags own more theme parks and water parks combined than any
other amusement park companies in the world.
True and Inherent. no matter who you are, you’ll be able to enjoy our park because six
flags are here to give their visitors unadulterated fun.
Brand Archetype(s). the everyman. the jester.
Brand Personality. thrilling / reliable / risk-taker / amusing.
Brand Purpose. liberating people from everyday reality to be excited and thrilled.
6 Flags Numerical Typeface
"Flaggy" the mascot
BRAND CAMPAIGN: 6
Team Members
Alyssa Dizon
Alice Garsia
Dorothy Wann
Cindy Wu